Melissa Washington Small Business Award
Her Next Mission Inc.
A woman-Veteran-led venture helping women who serve discover their next mission.
Krystalore Crews · Founder & Executive Director · SMSgt USAF (Ret.)
501(c)(3) (status applied for) · EIN 42-2835327 · Florida
Her Next Mission Inc.
The Opportunity
The fastest-growing Veteran population is underserved.
2M+
Women Veterans in the U.S.
#1
Fastest-growing Veteran group
Most support stops at a job. We rebuild identity, confidence, and wellbeing.
Her Next Mission Inc.
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The Founder
Built by a woman who lived the transition.
- 22-year U.S. Air Force Veteran (Ret.)
- Leadership consultant, certified coach & fitness professional
- Cancer survivor & best-selling author
- Existing audience, proven programs & national speaking platform
Her Next Mission Inc.
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Innovation
The NEXT Framework™
A women-centered, whole-person model — not employment alone.
N
Navigate Your Transition
T
Thrive Through Community
Her Next Mission Inc.
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Impact — Year 1
A Commitment to Measurable Good
Her Next Mission Inc.
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Financial Snapshot
Diversified, Sustainable Growth
| | Year 1 | Year 2 | Year 3 |
|---|
| Total Revenue | $210K | $425K | $655K |
| Operating Expenses | $200K | $385K | $600K |
| Operating Surplus | $10K | $40K | $55K |
Year 1 is the board-adopted budget; Years 2–3 are management projections. Reserve grows to ~$90K by Year 3.
Her Next Mission Inc.
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How We Will Use the $5,000
We don't just spend it — we multiply it.
We'll invest the award into marketing, donor development & partnership systems that reach exponentially more women who served.
- Donor & partnership acquisition technology
- Targeted digital marketing campaigns
- Storytelling assets, video & impact reports
- Data analytics & predictive fundraising tools
- Outreach to corporations, foundations & community partners
Her Next Mission Inc.
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The Vision
We're not building a program.
We're building a movement.
Use $5K to build the systems that generate $50K — and $50K to create $500K in impact. We estimate this reaches 500+ women now, and the infrastructure to support thousands ahead.
krystalore@thecrewscoach.com
So that no woman has to navigate her next mission alone.
Her Next Mission Inc.
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